Niñofobia: Discrimination, Intolerance Or Marketing?

Child phobia is a trend that is currently in vogue worldwide. This kind of social movement arose in response to the complaints of various clients who obviously do not understand what childhood consists of.

Worse still, such consumers or users seem to have forgotten that they were once boys. Be that as it may, the truth is that this initiative began to be implemented in bars, restaurants and cinemas in which the prohibition of entry to minors was imposed.

Subsequently, this measure was replicated in hotels, transport and other types of establishments exclusively dedicated to leisure . In this way, the child-free spaces have been considerably expanded.

Now, it is worth asking: is child phobia a problem of discrimination, intolerance or simply a marketing strategy ?

Niñophobia, another type of discrimination and intolerance

Children are children: they run, they scream, they cry, they make dirt. To the chagrin of many low-tolerance adults, this is normal and even beneficial in childhood. As a child who plays and interacts, he is a happy and full child.

Where did this erroneous idea or absurd preference for silent babies and passive children who attend, be silent and smile? It is time for the world to know and understand: these models do not exist except in fiction. 

Those who show a certain air of discrimination in child phobia, know that separating children for the simple fact of being small is not the right thing to do.

Although the importance of inclusion is pointed out every day, there are still people who do not cooperate with it. Paradoxically, in a world where rights until then denied are beginning to be conquered, many decide to ignore and violate the rights of children. Right there where everyone hoists the flag of tolerance, they clearly show the opposite.

Thus, pointing to eminently social issues, we arrive without scale at a certain dehumanization of society. Civilization not tolerant of the very germ of society: childhood. In short, from this vision, family values ​​begin to be disrupted.

Niñophobia, just a niche market

Clearly, child phobia is a marketing trend . This is because this discipline has found a new market niche there. The public at some point sued him. And as we well know, the market is governed by the law of supply and demand.

In this way, the establishments prohibit the entry of families with babies and small children. They do so arguing that these market segments constitute the ideal way to increase the quality of the services provided.

The ultimate goal is simply to respect the consumer’s right to a peaceful and harmonious environment. Of course, the customer is always right, right? In this way, children are targeted for their behavior and manners. Even, in some way, parents are singled out for upbringing.

However, a detail cannot escape our eyes. We are talking about places open to the public but which are private companies. In such a way that these commercial companies reserve the right of admission and permanence.

This is how these businesses bet – not naively – on a more exclusive user, for which they offer you the peace of mind you are looking for so much. Consequently, it is clear that from a purely commercial point of view, for them it is not a social issue, but a business one.

Luckily, there are alternatives. Better for sure!

Just as some places prohibit the entry of children, there are many other establishments thought and designed for them. Places to enjoy with the family where there are no walls to the future.

However, what is interesting about this new approach that emerges from a modern society is not the divided opinions. This may serve to reflect as parents in the face of this problem, which may well be one of tolerance, but also of manners.

It is true that some parents are too permissive with their children. The real problem is that, the lack of limits and the lack of education in values. Hence the lack of a notion of coexistence, based on the importance of good manners.

Now, we must be realistic. As with some children who did not learn rules of coexistence and respect, many adults lack it too. Proof of this is, neither more nor less, niñophobia.

This measure clearly reveals a certain weakness in tolerance. Is the solution to remove the smallest of our lives? The answer is then to forget what we once were, and to judge. Because, of course, first one and his navel, and then the rest of the world to fix itself as it can.